After over a decade in risk and project management consulting, a search for new challenges that would integrate consulting experience with a passion for service and ethical leadership prompted a return to school. This broadened horizons, knowledge, and commitment, resulting in involvement with numerous nonprofit boards and philanthropic endeavors. Each role served as a stepping stone, building a solid foundation in leadership and strategic insight.

The evolving dynamics of college athletics, particularly with Name, Image, and Likeness (NIL) regulations, created an ideal situation for a new venture, leading to a role in Penn State’s NIL early initiatives. Working closely with Division 1 student-athletes and athletic programs provided invaluable insights into the mechanics of effective and ethical NIL practices. The tenure at Penn State highlighted the necessity of various approaches and emphasized transparency and ethics as foundations for successful relationships and effective donor campaigns. These insights have been invaluable in ongoing advocacy for fair and sustainable NIL practices.

The journey continued with developing a supporter initiative for a Division 1 program, which integrates traditional opportunities with leadership development to bolster both the athletic and personal growth of student-athletes. By establishing comprehensive support structures, the initiative ensures that student-athletes' opportunities will have lasting impacts, while offering diverse opportunities for donors.

Additional discussions with coaches, boosters, administrators, and collectives deepened insights into the dynamics and challenges surrounding NIL, leading to the establishment of a consulting practice. This new endeavor broadens the capacity to help more programs adopt ethical and sustainable practices. The firm is committed to developing strategies that not only meet current requirements but also uphold long-term success and integrity for the student-athletes they serve.

Collectives & Supporter Initiatives

We provide consulting expertise to help you strategize your framework, utilizing contemporary models, trends, and legislative insights to tailor a solution that aligns with your school’s culture and NIL fundraising needs. Recognizing that each school faces unique challenges, we offer consulting services to assist you in refining your organizational structure, devising strategies for engaging with student-athletes, collaborating with the athletic department, cultivating donor relationships, and addressing any additional considerations that may arise.

Creating a sustainable fundraising model necessitates a multifaceted approach that involves engaging various supporters, such as fans, alumni, and local businesses. Relying solely on major donors is not sustainable in the long run and should be supplemented by a diverse range of support. Striking this balance is essential for the continued success of your NIL endeavors, and it's a balance we are committed to helping you achieve.

We recognize that building or enhancing your brand in this environment requires more than just capitalizing on opportunities; it demands a commitment to ethical conduct, transparency, and responsible practices. That's why we're dedicated to helping you make a substantial impact while staying true to your values.

Managing an athletic department encompasses numerous responsibilities, including dealing with the complexities of NIL and navigating the challenges on compliance, coaching, recruiting, MMR and fundraising. It's essential for athletic department administrators and staff to remain updated about the dynamic NIL landscape, effectively handle collective relationships and issues that arise, and explore the diverse opportunities available to student-athletes. We're eager to join forces with you on this journey.

The dynamic nature of the NIL landscape can be daunting. Skillfully navigating the complexities of working with collectives, coaches, student-athletes, donors, local businesses and corporate sponsors demands specialized expertise and commitment to ethical principles and transparency. Our ultimate goal is to empower the success of student-athletes while ensuring the satisfaction of donors, business partners, and coaches alike. Allow us to provide the support you need either on a short-term or long-term basis.

Athletics Administrators

Coaches

The creation of collectives or supporter groups often begins with a simple need—a coach's urgent requirement for financial resources to effectively perform their duties. Balancing the extensive responsibilities of coaching with the complexities of establishing a collective, not to mention pitching the idea to administrators, donors, and supporters, can be overwhelming. Once you've shaped your idea, the next critical step is building the necessary infrastructure. This is where we come in.

Coaching extends far beyond tactical knowledge and leadership. With the advent of NIL, the landscape of collegiate sports has fundamentally transformed. Today, coaches face new challenges including navigating transfer portals, tackling NIL-related recruitment questions, and retaining talent. Our services are designed to help you leverage the full potential of NIL, fostering a dynamic environment for growth on and off the field while prioritizing ethical conduct and transparent communication.

We offer specialized solutions ideal for coaches who need tailored NIL support in contexts where broader multi-sport collectives may not be available. In addition, we can provide NIL education for you, your staff, your student-athletes, and donors. Together, we can develop a customized approach that aligns with the unique culture of your athletic department and university.