With over a decade of expertise in risk and project management consulting, our founder sought a new path that blended professional experience with a deep commitment to service and ethical leadership. This pursuit led to further education, broadening perspectives and fueling engagement with nonprofit boards and philanthropic initiatives. Each experience strengthened a foundation in leadership and strategic insight, paving the way for a transformative venture in college athletics.

The rise of Name, Image, and Likeness (NIL) regulations created an opportunity to make a meaningful impact. Early involvement with Penn State’s NIL initiatives provided hands-on experience working closely with Division 1 student-athletes, offering deep insights into their unique demands and perspectives. This collaboration revealed the importance of tailored, ethical, and transparent practices in building successful NIL frameworks that prioritize student-athlete success and well-being.

This journey evolved into developing a supporter initiative for a Division 1 program, integrating traditional opportunities with leadership development to empower student-athletes both on and off the field. By collaborating with MMR companies, development offices, and stakeholders, we crafted innovative solutions that provide comprehensive support structures, ensuring lasting benefits for athletes and meaningful engagement for donors.

Through extensive partnerships with student-athletes, coaches, administrators, agents, collectives, and supporters, we gained a nuanced understanding of NIL’s complexities, leading to the creation of Athletics Image Group. Our consulting practice is dedicated to working with small to mid-major programs, engaging directly with student-athletes to understand their unique needs and perspectives, and designing ethical, sustainable NIL strategies. We partner with athletic departments, collectives, and stakeholders to develop tailored frameworks, targeted fundraising strategies, and robust support systems that uphold integrity and drive long-term success for student-athletes.

We’re passionate about empowering student-athletes and their programs. Let’s partner to create impactful, student-centered NIL solutions that make a lasting difference. Contact us today to learn how we can collaborate to support you and your goals.